24 April 2024, 01:13
By Furniture News Nov 09, 2017

Sweet Dreams appoints new upholstery account manager

Brian Levitt has been appointed as Key Accounts Manager (Upholstery Division) by Lancashire manufacturer Sweet Dreams.

Sweet Dreams, which manufactures beds and upholstery at its Burnley premises for retailers nationwide, is looking to this upholstery sales specialist to manage key retail accounts and develop the range, which comprises several imported models as well as a large collection of British-made sofas and chairs, a number of which will be exhibited at the January Furniture Show.

Brian has over 30 years’ sales experience within the furniture market, most recently with Steinhoff UK, where he was the national sales manager. Previously, Brian was with Joynson Holland between 2003 and 2016, with a major role as UK country manager, and at Elano Furniture (now Sitbest) as national sales manager between 1992 and 2000.

Brian says: "I am keen to help Sweet Dreams in the drive to develop their upholstery division and to introduce new models. I’ll be working closely with Nick Williams, Sweet Dreams’ sales manager, and am looking forward to supporting him."

Sweet Dreams MD Riaz Ahmed adds: "Brian undoubtedly brings a wealth of talent and know-how as well as considerable experience to the role. We’re pleased to welcome him on board and we look forward to working together."

Brian and is centrally located, and will be working alongside the Sweet Dreams team nationwide.

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