The White Company is opening of a new store in the heart of Chiswick on Wednesday 9th July, as the brand celebrates its 30th year.
The store will showcase an edit of this season’s collections across homeware, fashion, fragrance and baby gifting. Set across a double-fronted store on the busy Chiswick High Road, over 1750 sqft, the store will be the newest standalone store to open in 2025, bringing The White Company's store footprint to a total of 75 across the UK and ROI.
Following the success of the recent launch of Hampstead, this store will bring "the very best of the brand to fans in city neighbourhoods", embedding itself in the local community, says the retailer.
Kelly Clarke, retail director at The White Company, says: “We are so thrilled to open in the heart of Chiswick and showcase our collections to the community. This opening cements our continued commitment to investing in bricks and mortar on the UK high street and we look forward to welcoming all our new customers to explore our new curated collections.”
