La-Z-Boy and Chelsom have signed to show at the Manchester Furniture Show (MFS) this summer, taking place from 15-17th July at Manchester Central.
La-Z-Boy will have its largest ever stand at the show, while first-time exhibitor Chelsom will show as part of the MidPoint partnership.
La-Z-Boy UK marketing director Mark Draper says: “This year is an important one for La-Z-Boy UK. Our intensive consumer advertising and TV campaign has helped communicate our brand ethos and personality while establishing a broader customer base. On the back of this we are launching new product categories at the Manchester Furniture Show and have booked our largest and most prominent stand at the event. The team is hard at work planning our stand, which is going to look fantastic and be the ideal backdrop to a host of exciting new products from La-Z-Boy.”
Chelsom, now in its 70th year, was recently awarded the Queen’s Award for Enterprise and was highlighted in the Sunday Times Fast Track 100, and is increasing its output of contemporary furniture and lighting. Building on its long-standing trade with celebrated retailers and design firms, Chelsom is becoming a go-to brand for design, quality and commercial appeal in occasional furniture.
Entry is free and registration is live at the new show website.
