25 May 2024, 12:08
By Furniture News May 12, 2023

Upholstery developer extends designer license

The Branded Furniture Company (TBFC) has agreed an extension to its furniture license with designer brand, Orla Kiely, ahead of a retailer showcase event this month. 

First agreed in 2019, TBFC and Orla Kiely have been working together sinceto develop a colourful furniture collection which features Orla’s authentic pattern designs.

Initially launched exclusively with Barker and Stonehouse, before being placed in selected retailers throughout the UK, the range has gone from strength to strength, continuing to exceed sales expectations each year, says Jamie Bourn, head of brands at TBFC: “It’s no surprise to us to see the success we’re experiencing with this collection. The Orla Kiely brand is a longstanding one, and one that is much loved by its followers. As well as the designs being instantly recognisable, what I think customers love most about the range is the playful pop of colour it offers.

"We’re delighted to be able to continue our partnership with Orla and her fantastic team.”

Roz Carter, COO at Orla Kiely, says: “We’re very excited to continue our relationship with TBFC. As a license partner they have truly immersed themselves in our brand, whilst also guiding us with their industry expertise to create products that are stylish, on-brand, and most importantly, that our customers love.

"Another really important part of our journey as a brand is striving to be more sustainable, which again TBFC have really taken hold of in the design of our new products. We can’t wait to show off our collaboration’s newness and see it land in stores!"

Ben Frost, creative director at TBFC, adds: “We are about to embark on a new seasonal launch that is super exciting. Working closely with Orla and her creative team, we have developed some fantastic new patterned fabrics, sofa shapes and cute accent pieces ready to showcase in May. We are pleased to continue our journey with Orla and continue to work on new releases in the future.”

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