15 July 2024, 03:15
By Furniture News Oct 19, 2023

Upholstery sales bolster Dunelm in Q1

Dunelm has reported a strong sales performance for the Q1 ended 30th September 2023, with total sales increasing by +9% to £390m, largely driven by volume.

Both stores and digital channels performed well. The retailer says it is on track with the accelerated store roll-out plan of five-10 stores (including relocations) per year for the next two years, with one new store opened in Q1 and a further three expected to open before the end of Q2.

Upholstery performed strongly, with good growth in sofas and sofabeds, alongside sales driven by Dunelm's new collaborations with Disney and the Natural History Museum. Dunelm continued to strengthen its customer offer, with five-day lead times on most of its upholstery ranges, improving availability in categories such as cabinet furniture and introducing conscious choice options into its Christmas baubles ranges. 

CEO Nick Wilkinson comments: “Our proposition, which offers an increasingly wide range of homewares products, continues to prove popular with customers, as we delivered another strong sales performance in Q1. We continue to have a laser focus on outstanding value, and customers can now find even more choice with the introduction of new ranges such as live plants.

“We are reaching more and more UK consumers through our expanding store estate, and our latest marketing campaign, which is our biggest to date, showcases the breadth of the Dunelm offer, reinforcing our position as ‘The Home of Homes’.

“There remains a significant opportunity for Dunelm to take further market share and we are excited about the progress we are making against our plans, through targeted and thoughtful investment, in order to seize the compelling opportunities ahead of us. We remain very confident about our prospects for continuing to drive sustainable growth.”

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