SofaFactory by Bentincks, based in Gateshead, has appointed Guy Hughes as its agent for the North West region.
"Guy’s arrival at SofaFactory will bring great energy in the North West region," says owner Balal Ali. "With a hunger to grow sales, develop new markets and strengthen relationships, the success Guy will bring is reflected in his remarkable energy.
"Having worked in the industry for only two years, we think young blood like this is much needed to shape our dynamic future."
Guy, who also represents Dorlux, comments: “I am very excited for the opportunity. It’s an honour and privilege to lead and further cement our position as the trusted and respected partner of key upholstery retailers.
"With a real drive towards creative ideas, coupled with key advancements in bringing trend-focused upholstery product to the market faster, I am confident that we can realise our ambitious targets far sooner than originally planned, whilst maintaining the exceptional customer service we are renowned for.”
Pictured: Balal and Guy
