The Very Group, which operates multicategory digital retailers Very and Littlewoods, has appointed Jessica Myers as chief marketing officer (CMO). She will start the role on 3rd October 2022.
Jessica joins Very from Metro Bank, where she built and led the company’s first brand and marketing function and was a member of the executive committee. Having joined in 2019, Jessica shaped Metro Bank’s brand strategy, built transformational marketing capabilities and invested in brand and marketing communications that accelerated the company’s growth as a UK challenger bank.
Prior to that, Jessica spent five years heading NatWest Group’s brand team with responsibility across its 10 portfolio brands, including RBS, NatWest, Royal Bank, Coutts and Ulster Bank. Before that, she held a number of marketing and brand positions at Commonwealth Bank of Australia in Sydney and held roles at American Express.
In 2021, she was recognised in Marketing Week’s top 100 most effective marketers in the UK and selected for a 2022 EMEA Fellowship for The Marketing Academy.
At Very, Jessica will lead a team of more than 200 people across brand, marketing, public relations and creative to continue to effectively position the digital retailer as an online destination of choice for UK and Irish families.
Robbie Feather, MD, retail at The Very Group, says: “Jessica is a thoughtful, commercial and impactful marketer and leader, with deep consumer experience. She’s exactly the right person to lead our marketing team at a time when UK families are increasingly on the lookout for the convenience, flexibility and value Very provides.”
Jessica comments: “It’s a fantastic time to join Very, which has become one of the most recognisable digital retailers in the UK in recent years. It has a strong and differentiated brand, a hugely relevant customer proposition combining multicategory shopping with flexible ways to pay, and amazing opportunities for growth. I can’t wait to meet the team and start making a difference for Very and our customers.”
