Digital retailer Very, which is operated by The Very Group, is expanding its own-brand proposition with the launch of The Very Collection Home.
Introducing a "refined approach to modern living", the new home collection attempts to "balance elevated design with everyday practicality", combining furniture, soft furnishings and decorative accents with elevated key pieces which follow seasonal trends.
Anchored in Spring/Summer 26, the new range showcases four distinct capsule trends across home and garden which move from tactile minimal to retro warmth, sun-drenched mid-century glamour and serene natural palettes.
The roll-out of The Very Collection Home, which sees the online retailer increase its own-brand product range in the category by 26% YoY, is the next step in Very’s investment into the category.
In FY25, The Very Group saw the category grow 9.9% YoY after it transformed its end-to-end home proposition. This positive retail trajectory has continued into FY26 with the online retailer reporting growth in the category across the first two quarters of the year.
Sam Wright, chief commercial and strategy officer at The Very Group, says: “Our home category has been a strategic priority over the last 18 months, and our investment in the category is proving popular with our customers. The expansion of The Very Collection to also include home is an exciting next step in our own-brand proposition as we look to deliver against our purpose of helping families get more out of life.”
