The Branded Furniture Company has announced its latest celebrity license partnership, teaming up with Irish presenter, media personality and star of this year’s I'm a Celebrity Get Me Out of Here, Vogue Williams, to create a fashion-forward sofa range in-store this month.
Vogue is a broadcaster, podcast host, model and entrepreneur with a highly engaged UK and Ireland audience. Known for her bold fashion sense and high-energy online presence, she co-hosts the chart-topping My Therapist Ghosted Me podcast and presents across TV and radio. She splits her time between Dublin and London, and is recognised for her confident interior style, which is documented across her social channels.
Vogue worked closely with The Branded Furniture Company’s design team to build a collection that translates her personal interiors taste into "commercially viable, retail-ready furniture". Each range in the collection draws direct inspiration from Vogue’s two homes – her coastal residence in Howth, Dublin, and her city base in London – blending "relaxed Irish ease with polished London edge".
“We wanted the collection to feel genuinely lived – not imagined,” says Vogue. “Everything in the range comes from the kinds of pieces I actually reach for in my own home – glamorous but welcoming, stylish but not staged, colour-positive but still comfortable.”
The four sofa ranges will launch exclusively in Ireland with EZ Living Furniture, as well as selected partners across the UK, along with assets, PoS and marketing support prepared to help retailers launch the collection in-store and online.
The Branded Furniture Company continues to expand its portfolio of celebrity ranges, and says this latest collaboration reinforces the company’s strategy of pairing design credibility with consumer-recognisable names.
Jamie Bourn, sales and marketing director at The Branded Furniture Company, comments: “Vogue is exactly the kind of partner we look for. She has genuine credibility and interest in the home and fashion sector, which we see as essential to deliver the message to her audience with authenticity. She really understands and connects with her audience, which was so helpful in development of the product. We’re so excited to see how customers react to the range.”
Additional retail partners will be added throughout the course of 2026.
