Wayfair and Brighton & Hove Albion FC have announced their official partnership for the 2024-25 football season.
Throughout the season, Wayfair will be prominently featured at the American Express Stadium on digital platforms and across social media, strengthening brand visibility and connecting with football fans and home enthusiasts alike.
Fans and customers can also look forward to exclusive Wayfair promotions, competitions, and content that celebrates the connection between home and sport.
“The partnership with Brighton & Hove Albion is a unique blend of sports and home," says David Twehues, CMO, Wayfair Europe. "We’re committed to ensuring that our customers can enjoy the best of both worlds – whether it’s creating the perfect match-day setup or discovering stylish, functional home goods that reflect their love for the game.”
Russell Wood, head of commercial at Brighton & Hove Albion, adds: “Wayfair is a great global brand to be working with, we have similar approaches to customer and fan experiences. We are really excited about partnering with Wayfair for 24/25 season and hopefully many more years to come.”
This collaboration follows the recent launch of Wayfair’s third iteration of its UK brand campaign, Get It Out Of Your Head And Into Your Home, spanning TV spots, social media assets and out-of-home elements, championing Wayfair’s diverse product range and the individual choice of its customers.
