21 July 2024, 11:39
By Furniture News May 16, 2022

Yorkshire Choice Awards recognise bed business director

Fara Butt, the sales and marketing director of Shire Beds, was awarded Business Woman of the Year 2022 at the Yorkshire Choice Awards at a ceremony held at the Centenary Pavilion, Leeds.

The Yorkshire Choice Awards celebrate some of Yorkshire's best businesses, and raise awareness and funds for MND.

Fara was commended for her involvement in product development and how this has resulted in industry wins including NBF Product of the Year 2021, and Best in British in The Furniture Awards 2022. 

Fara was also praised for being committed to supporting the sector. She is part of the West Yorkshire Mayoral Task Force, a governor at Kirklees college and entrepreneur in residence at Connect Yorkshire. Fara also actively supports local causes such as Leeds Big Sleep.

Fara says: “It is an honour to be recognised for the work I do. I will continue to work in developing the business, playing an active role in the furniture industry and contributing to the Yorkshire community more widely.

"I am incredibly proud of what the company has achieved over the 25 years. Winning top awards this season is a huge affirmation of our products, and our brand in the furniture industry. This particular award means a lot to me personally, The Yorkshire Choice celebrate the achievements, generosity and spirit of the people of Yorkshire.”

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