Zofa, the UK sofa brand behind the strapline 'Sofas. Made simple.', has secured its first physical store in London. The new two‑floor showroom will be located on Fulham Road, and is due to open in early February.
The move represents Zofa’s first standalone physical presence in London, bringing the brand’s "hassle‑free, confidence‑led approach" to sofa shopping to customers in the capital for the first time, within a prominent Fulham Road retail setting.
"While Zofa has built a strong online following across the UK, the Fulham store will give customers the opportunity to experience its products in person," the brand says.
"The decision to open on Fulham Road reflects strong online demand from London and the South East, as well as the area’s alignment with Zofa’s design‑led, modular furniture ranges. Zofa’s sofas are designed to work with modern urban living, offering modular layouts, removable arms for easier access, and practical features that suit city homes."
Although a relatively young brand, Zofa says it has quickly built trust with customers, earning a 4.9-star rating on Trustpilot.
"This reputation is underpinned by UK design and manufacturing, clear pricing with no fabric price variations, and a focus on removing complexity from the buying process," it adds.
John Hampton, founder and director at Zofa, says: “London has been an important part of our growth online, so securing our first physical store here feels like a natural next step. From the beginning, our focus has been on taking complexity out of sofa buying without compromising on design or quality. This space allows customers to experience that approach in person, and see how thoughtful design and simplicity can sit comfortably side by side.”
Zofa sofas are designed in-house and MTO in the brand’s own UK factory, with delivery typically within 4-6 weeks. The brand currently operates a physical showroom at Redbrick Mill Interior Design Department Store in West Yorkshire, alongside its UK-wide online presence.
