London design studio ByALEX has launched the White A Desk, inspired by the Modernist period. It features a tilting worktop and pen tray with exposed birch layers, allowing for a flexible working environment. The purity of the A-frame and clean lines complements any home office.
The A Range is an innovative contemporary furniture collection, founded on the principles of ByALEX, Purity by Design. Since launching in the UK in 2011, ByALEX's pieces became the first ‘carry-away’ flat pack furniture to appear in leading British retail establishment John Lewis and has appeared in stores across the UK, Ireland and online. Led by designer Alex Swain, the intention was to design a concept that is both aesthetically pleasing and built to last. Based upon the purest forms of engineering and craftsmanship, the collection is inspired by a geometric typeface called Replica, designed by Norm in Zurich. The result is a popular, contemporary furniture collection formed from two interlocking ‘A’ shapes, which symbolise strength and longevity.
The A Range consists of the A Stool, the A Side Table, A Desk and the A Coat Stand available in White and Grey. Designed using plywood sourced from responsibly managed forests, The A Range furniture has a smooth finish with exposed natural Plywood edges. The result is a stylish modern collection suitable for the home or work place.
