Sleep and wellbeing specialist Mammoth has teamed up with publisher Hearst UK and Argos to launch a licensed mattress collection.
Mammoth has launched the new collection with Women’s Health and Men’s Health UK Magazines – an extension of the respective titles' licensing programmes.
Mammoth has developed a line for fitness enthusiasts which features two mattresses – the Fit and the Lift – both with pocket springs, memory foam and CoolPlus heat and moisture wicking fabric, plus Mammoth’s naturally cooling Medical Grade foam.
Mammoth is backed by the Chartered Society of Physiotherapy, and its unique technologies are scientifically tested and shown to improve sleep – making the brand the perfect fit for Men’s Health and Women’s Health, both trusted sources for those passionate about health, fitness and mental wellbeing.
John Tuton, founder and CEO of Mammoth, says: “With health and wellbeing at the forefront of everyone’s minds during the Covid-19 pandemic, there has never been a more important time to focus on our sleep to support both our bodies and minds. Mammoth is the healthy choice – and our reputation as innovators in the sector makes us the ideal choice for these industry giants. It truly reinforces our commitment to the retail sector, as we continue to invest in our brand and seize the opportunities to promote Mammoth and our partners. I have great confidence for the future and our continued success through the pandemic and beyond.”
Angela Kim, international licensing director at Hearst, adds: “We are excited to be launching our first dual-licensed product that has been strategically developed with Argos and will no doubt deepen our highly successful and already well-established brand partnership.”
The partnership was brokered by Golden Goose.