Sometimes, business relationships just click perfectly into place – Marks and Spencer has embraced the click furniture revolution, utilising Välinge Innovation’s patented Threespine click technology across 40 products in its new furniture range …
The game-changing Threespine click joint means M&S customers can benefit from bolt- and stress-free assembly that is up to 10 x faster – and more stable and sturdy – than flatpack furniture using traditional fittings, states Välinge Innovation.
“We wanted an assembly system that was fast and easy for our customers,” says Dave Atwell, furniture technologist, Marks and Spencer. “Often, furniture fixings can loosen over time – with Threespine technology it’s secure and strong.”
The extensive range features Scandinavian-inspired contemporary styling and is produced by William Furniture in China. The collaboration showcases Välinge’s unique position as the technology provider and as an important link between manufacturer and retailer.
“Threespine is unique – not just in the amazing technology, but also because of our close relationships and the network we have with furniture producers and machine suppliers,” says Jonas Banestig, senior key account manager, furniture technology, Välinge Innovation.
“We can act as the matchmaker that helps retailers find the perfect manufacturer, and vice versa. We can then work together to create furniture that can really unlock the advantages of leveraging to a digi-physical retail experience and puts the highest-quality home-assembly furniture into the hands of consumers around the globe.”
The launch sees Marks and Spencer become the first UK company to release products using Threespine – leveraging the clear streamlining and future-proof benefits that the technology offers companies adapting to an evermore digitally focused retail experience. The move also coincides with M&S expanding its online presence in more than 100 new countries.
For consumers, Threespine aligns perfectly with the famous British retailer’s core values, which include quality, innovation, and trust – offering their customers not only a superior product, but also a more rewarding experience.
“We want our customers to have a pleasant experience assembling our furniture,” says Dave. “A happy customer, we hope, is a returning customer. We look forward to developing more ranges utilising the technology.”
Jonas adds: “We are very excited and proud to work with a globally reputed retailer like Marks & Spencer. It once again confirms the relevance of the technologies developed by Välinge Innovation as being future-proof and suitable for the changing retail landscape and omnichannel expansion. I’m very proud of the result so far – although I’m certain that M&S will not stop there.”