Scandic success story Mattsons is coming to INDX Furniture this month, where its UK principals are keen to show the trade just why their opulent beds are a cut above the rest …
“There are no UK-made beds that look and feel quite like these,” says Mattsons’ UK agent, Colin Boyce, who, together with James Leach, has led the brand’s entry to the national market since last summer. “They definitely sit at the top end of the market – and we ensure our retailers achieve a high margin.”
With a history stretching back to 1851, luxury handmade bed brand Mattsons is an exemplar of Sweden’s conscientious craft. Each bed is handcrafted in Falkenberg, utilising only local materials, and, having established itself as a household name in Scandinavia, Mattsons is on a mission to introduce its luxury sleep solutions to the world.
“I’ve operated in the UK bed sector for some time, and I can honestly say that these models represent a whole new level of quality,” says Colin. “The sheer quality of this range is making a lot of retailers re-evaluate their notion of luxury.”
Globally, Mattsons operates through 16 showrooms – 11 of them in Europe. Colin has already established the brand’s presence in a showroom in Topsham, near Exeter, so prospective customers can see the brand’s quality for themselves – and INDX Furniture represents another good opportunity to find out more about the brand, the range of models available, and the manufacturer’s comprehensive bespoke programme.
“Visit Cranmore Park Conference and Exhibition Centre from 20th- 23rd this month (the first day is reserved for AIS members) to discover Mattsons’ unique charms for yourself,” Colin concludes. “We’re looking forward to meeting visitors in the Platinum Suite (stand P11).”