Sleep tech innovator Simba is on a mission to give everyone a better night’s sleep at all life stages. Parents of babies are some of the most sleep deprived, and it can be harder to get sufficient rest, especially during the latter stages of pregnancy.
Simba's Cooling Body Pillow is a cutting-edge cushioning accessory, crafted specifically for side sleepers. Side sleeping is the most common sleep position in the UK, and the safest, most comfortable sleep position during pregnancy. In the pursuit of a restorative night's slumber, sleepers who prefer this position often face unique challenges that can impact overall rest and wellbeing, says Simba – uncomfortable pressure points and restless tossing and turning can impact the quality and duration of a night’s sleep.
Elongated and versatile, this state-of-the-art sleep companion offers "unrivalled" comfort, hip and spinal alignment, and elevated sleep quality - making it a "must-have" for lateral resters or those who are pregnant – while Simba’s Stratos cool-touch technology acts like a thermostat within the pillow, making the fabric feel instantly cool to the touch, drawing heat away from the body, and offering relief to those who overheat at night, a common symptom during menopause.
The Cooling Body Pillow also features a washable, breathable and removable 100% Better Cotton cover, and recycled Simba Renew Bio filling. This advanced, anti-allergenic material offers down-like comfort from soft, airy clusters, and is made from GRS recycled PET bottle fibres that can biodegrade in just two years. The long, gently curved shape of the Simba Cooling Body Pillow ensures the comfortable alignment of the entire body, reducing pressure on the shoulders and hips, which is beneficial during pregnancy and for support during breastfeeding.
New parents will also appreciate the Simba Hybrid Cot Bed Mattress. Engineered with the smallest customers in mind, this mini Simba mattress is suitable from birth to three years old. Functional and practical, it has a unique, double-sided design to extend its usability and lifespan. One side offers a firm sleep surface to give newborns the support they need for up to one year, while the reverse features responsive, Aerocoil-cushioned comfort for growing toddlers.
The Hybrid Cot Bed mattress features a water-resistant inner cover, with a washable, breathable, anti-allergy sleep surface to protect from allergies and accidents. Certified to current fire safety standards and sustainability standards, the mattress is made with Simba Renew filling and CertiPur foam, free from unwanted chemicals or toxins, so parents can rest easy too.
In March this year, Simba became the first UK sleep brand to secure global B Corporation status, achieving a major milestone for the company’s aim to be net zero by 2030. In the same month, the sleep technology business launched its state-of-the-art, not-for-profit recycling service, to accept any brand of mattress, with no purchase necessary.
Mary Love, product and sourcing director at Simba, says: “We strive to design sustainable solutions that elevate sleep quality for all. Striking a harmony between comfort and good body alignment can be a struggle for those who sleep on their side. Our Cooling Body Pillow offers optimum comfort, support and climate control for all side sleepers, especially those who may be pregnant, menopausal, experiencing back pain or sleep apnoea – while the Hybrid Cot Bed Mattress brings all of our engineering and comfort expertise to the smallest members of the household.”