“Discover a bedtime story where the characters are threads of luxury, and the plot is written in the language of peaceful slumber – a saga that is mindfully written just for you,” says Carpe Diem Beds, Scandinavian creator of bespoke luxury beds from fine raw materials, which is looking forward to wowing visitors with the “chef d’oeuvre of Scandinavian design” at this year’s January Furniture Show … 

“Every bed is more than a functional piece of furniture – it’s a stroke of luxury that transforms your bedroom into a place where you can truly unwind,” states the luxury bedmaker, which has embarked on a journey to redefine how people view bedroom furniture. 

With an commitment to transcending functionality, each bed crafted by the brand is a testament to the fusion of style and comfort – ensuring that it is as good to look at as it is to sleep in., says Carpe Diem Beds, whose upcoming launch, The Iconic Collection, promises to be “nothing short of exceptional, as Carpe Diem Beds once again seeks to make a statement in the world of bespoke bedroom furnishings.

Inspired by heritage

“Imagine a serene and picturesque archipelago on the west coast of Sweden,” states the brand, “with the rhythmic whisper of the waves, the crisp sea breeze, and the wild heather growing among the rocks.”

This tranquil landscape was the source of inspiration for Börje Thuleskär, the founder of Carpe Diem Beds, who, on a summer day wandering the Island of Stora Kornö, spread out his picnic blanket on a meadow of heather to rest. “As he closed his eyes, he experienced a floating sensation and a feeling of weightlessness,” says the bedmaker, “and, since that day, that weightless feel has been found in the comfort of every Carpe Diem bed.” 

Now, that floating sensation is a part of the models’ very design, with Carpe Diem Beds describing The Iconic Collection as “an ode to the art of relaxation”: “The centred leg piece, a hallmark of The Iconic Collection, imparts an ethereal floating aesthetic. The patented Contour Pocket system within each bed ensures unparalleled support, delivering a transformative sleep experience beyond the ordinary. Combined, The Iconic Collection becomes an ode to the art of relaxation.”

Alongside The Iconic Collection, Carpe Diem Beds will present new fabrics inspired by the harmonious colour palette and patterns found in Lysekil, Sweden. “These new fabrics are a timeless fusion with the classic collection, opening doors to endless creative possibilities,” states the bedmaker.

“As you indulge in the luxurious embrace of The Iconic Collection, you enter a journey where comfort meets innovation, design transcends the ordinary, and luxury becomes an integral part of your nightly ritual. Carpe Diem Beds invites you to embrace a floating sensation that transports you to the tranquil shores of Sweden. The new collection is more than just beds – it’s a masterpiece that invites you to seize the day, starting with a night of unparalleled sleep.”

For more information, contact Oliver Bowen at oliver.bowen@carpediembeds.com. Find Carpe Diem Beds on stand 1-D30 at the January Furniture Show, taking place at the NEC Birmingham from 21st-24th this month..