23 May 2024, 22:40
By Furniture News Feb 05, 2019

Belfield division launches celebrity designer collection

Design Studio, the soft furnishing division of the Belfield Group, one of the UK's largest home furnishings groups, is launching its first branded collection with designer and bestselling author Angel Strawbridge, star of Channel 4’s prime-time TV series Escape to the Chateau.

A capsule collection, The Chateau By Angel Strawbridge includes curtains (made-to-measure and ready-mades), cushions, bedding, furniture and wallpaper, some of which are made in the UK. Each of the four collections tells a story of Angel’s fairytale home, Chateau de la Motte Husson, and celebrates her quirky sense of design and love of old things.

The collaboration marks a dynamic expansion for the Derby-based manufacturer. The investment in The Chateau By Angel Strawbridge will include a national PR campaign and trade launch at Spring Fair this week.

Angel says: “For my first collection, collaborating with a team who reflect the same ethos as me was so important. Design Studio has such a strong heritage in British manufacturing – the time I’ve spent there has shown me the pride and skill that goes into everything made by their craftsmen.”

Design Studio MD Gareth Coxall comments: “Angel is recognised all over the world for her unique style and aesthetic. Her passion for quality, design and provenance is well-documented, so there’s a lot of anticipation amongst both consumers and the trade for her first collection. For us as a business, this marks a real opportunity to differentiate and resonate with our customers. We’re moving with the times and trends and listening to what consumers want. Multi-dimensional offerings are key to growth, and allow us to explore new avenues while supporting our customers with greater choice and exciting product ranges.”

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