18 June 2024, 17:23
By Furniture News Aug 30, 2023

Bluebone brings back custom classics

For the first time in over 10 years, classic US brand Bramble Furniture Co and London brand Steven Shell are available in the UK – thanks to the brands’ new exclusive distributor in the UK and Ireland, Bluebone … 

“The UK market is ready for something new,” begins Bluebone’s commercial director,  Sam Jackson. “We’ve worked closely with the team at Steven Shell and Bramble, and have spent the last six months selecting designs to curate a collection that will fit with the current UK and Irish market.”

Steven Shell grew up in an era of what is now iconic British fashion. As a London-born antique dealer, he travelled the world extensively, gathering ideas and inspiration from all corners of the globe, and translating them into well-crafted furniture and accessories. 

Meanwhile, Bramble Co’s journey began over 30 years ago – again with a love of antiques and their inherent uniqueness. Bluebone describes Bramble’s pieces as “designs without confines, blurring the lines between sleek, elegant and timeless style – classic American comfort meets British sophistication”. 

Today, their combined collections offer arguably the most extensive customisable furniture range on the market, says Sam: “They understand the desire for unique, without compromising on their exceptional quality and design.”

With an impressive track record in the US, these customised collections are now available again in the UK. Comprising over 1300 lines, with an array of paint colours, finishes and artwork options, Bramble Co offers a fully bespoke service on every container. All furniture is constructed using primarily solid wood mahogany and natural hardwoods, by state-of-the-art technology, supported by traditional woodworking methods – all drawers are constructed with dovetail joints and superior tongue-and-groove backing techniques, entirely from solid wood, resulting in products of genuine craftsmanship, says Sam.

“Dining room furniture, complete bedroom ranges and design-led occasional pieces can be mixed with upholstery, art and homeware,” she continues. “Our first Bluebone collection is finished in a calm and restful colour pallette, including straw, architectural white, duck egg and soft grey. Solid hardwood timbers are stained, painted, distressed, wrapped in linen and given rattan panels. Exquisite hand-painted artwork can be painted directly onto furniture, or featured as striking wall art – any item, any finish, endless possibilities. 

“We are looking for key, exclusive Steven Shell/Bramble Co partners in all areas nationwide to promote and showcase the collections, and as a container customer you would have full flexibility with no minimum order quantities per item, so you can select unique pieces in line with your own store’s style and pricing.”

A sneak preview of what is to come will be on display at The Village Hotel, Nottingham during Long Point (18-20th September), and again at the Autumn Furniture Show, taking place at Stoneleigh Park from 3-4th October (stand 1-64). The brands and collections will be revealed in full at next year’s January Furniture Show (stand 2-B21).

For more information, contact [email protected].

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