Breasley is set to unveil an extensive upgrade and rebrand of its luxury Salus collection as the bed brand marks its 10th anniversary at this year's NBF Bed Show (17-18th September at Telford International Centre).
The new-look Salus, the most stylish and comfortable yet, will be unveiled on stand J60 at the exhibition.
Breasley, known for its innovative approach and often being at the cutting-edge of new ideas and techniques, introduced Salus in 2009. Now the premium bed collection is being improved to make full use of the bedmaker’s unique Viscoool technology – a pressure-relieving, breathable memory foam made from sustainable and natural soybean oil.
The upgraded collection’s eight models all feature Viscoool, and two new, top-of-the-range mattresses also include natural fibres.
Originally created for independents, Salus combines high-end comfort with a more accessible pricing structure, ensuring it remains a favourite with UK retailers.
Breasley’s head of marketing, Clare Taylor, says: “Salus has been a trusted brand within the higher-end mattress market for several years now. The 10-year anniversary seemed an appropriate time to refresh its look and offer further improvements to our customers in terms of comfort and specification. More will be revealed at the Bed Show!”
Breasley will also be exhibiting Uno, the UK’s first rolled-and-boxed mattress collection, as well as the Brook + Wilde Elite beds, which are exclusively produced by Breasley.
