Following a successful trial period in its Cardiff, Bolton, Lincoln, and Sheffield stores, Oak Furnitureland has launched its first upholstered storage bed range.
The range is now available online and in a select number of showrooms, with plans already under way to roll it out in over 60 stores by the end of October. Prices start at £849.99 for a double bed.
The move into customisable upholstered storage beds forms part of the retailer’s strategy to develop a whole-home offering for customers.
Oak Furnitureland launched an enhanced sofa collection last year, and reports that sofa sales were up +9% YoY over the 12 months to 30th June.
CEO Alex Fisher comments: “Our customers are increasingly coming to us to furnish their whole home, from the kitchen table to the living room sofa, and now the bedroom. The initial customer response to our new upholstered storage bed collection has been overwhelmingly positive, which is why we’re excited to be rolling out an even wider offering that will allow our customers to create something that fits all their style and functionality needs.
"We’re also introducing the collection to over half our showroom estate and the Oak Furnitureland website to present customers with the information they need when refining their choices, but also ensuring a strong showroom presence where they can see and feel the products themselves.
“This is another example of how we’re taking the quality and style that we’re known for in cabinetry into new product ranges, as we invest in developing our whole home offer.”
