25 May 2024, 11:24
By Furniture News Nov 23, 2023

Dorel plants seeds of new nursery line

Committed to growing minds and supporting children throughout all stages of life, Little Seeds, Dorel Home’s top-selling nursery and toddler furniture brand, is dedicated to high-quality products with great style and a safety-first orientation …

Little Seeds is a licensed brand of the Canadian powerhouse Dorel Industries, Inc, a leader in the global furniture industry, with annual sales in excess of $1.6b, specialising in a wide variety of RTA furniture for every space – from living and dining room to the bedroom, nursery, office, outdoor and beyond.

A quality-focused manufacturing organisation, Dorel is a design-led company. As such, just as a plant grows, Little Seeds furniture is smartly designed to grow with a child through the nursery years to toddler and tweens. The collection encompasses baby furniture and changing tables that turn into dressers, and cribs that become beds in chic style stories from vintage to modern. 

The curated assortment that is expected to launch at John Lewis early next year includes comfortable velvet rocking chairs in a soothing palette of rose and grey for the nursery, along with changing tables and convertible cribs from the brand’s Haven, Rowen Valley, and Monarch Hill collections. 

The metal Monarch Hill baby crib, for example, offers a hard-to-find vintage look, with an arched frame and decorative ball castings, combining the appearance of an antique with construction details that meet or exceed all applicable standards – with a non-toxic powder-coating finish which is free from phthalates, latex, lead and BPA for safety and durability. The crib offers three different mattress height positions to keep pace with growing babies, and easily adjusts to prevent young children from climbing out. 

The Little Seeds Haven 3 in 1 convertible crib, meanwhile, offers a sleek and modern vibe and includes the brand’s universal toddler rail, to easily convert the crib into a toddler bed when the time comes. The convertible crib transforms one final time into a daybed, with the mattress height in the lowest position and the toddler rail removed.

“We are excited to introduce the Little Seeds brand into the UK market alongside John Lewis with a curated assortment,” says Mike Bradwell, account manager for Dorel Home Europe. “Little Seeds is a consumer-centric brand, designed and developed with safety as our top priority, yet very much on-trend and practical. With the massive success of this brand in the US, we look forward to seeing strong performance here in the UK, and expansion across all our retail partners.”  

Also figuring prominently in the assortment for the European market is a variety of well-designed storage pieces, from nightstands to changing tables, wardrobes and dressers. All feature thoughtful details such as durable metal drawer slides with built-in stops for safety, as well as wall anchor kits to prevent tip-over. 

Additionally, Dorel Home Europe’s infrastructure and dedicated team in the UK and EU – the company employs some 4000 people in 22 countries around the world –ensures its wide range of children’s furniture products with mix-and-match options are not only on trend, but quick to market. 

For more information, contact Mike via [email protected], and see more from the group’s various brands on its website

Pictured: Raven rocker

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