At The Helm is gearing up for an “exhilarating” showcase at the January Furniture Show, where the company is set to make waves with the UK launch of its much-anticipated Wanderlust collection – a new direction for the brand that fuses a more relaxed collection in luxurious fabrics with the well-established comfort and craftsmanship for which it is known – and many more surprises …
A three-model, soft-cover collection with a fabric and leather combination, and featuring modular corner options, this is a valuable addition to the range, says At The Helm.
Venturing for the first time into other categories, At The Helm will also launch a strategic partnership with Hooker Furnishings, adding cabinetry to its lifestyle collections. The collaboration promises to be t”he most exciting launch in the UK and Irish furniture sectors for many years”, says At The Helm, with “a perfect synergy between both brands set to deliver an offering that is totally unique. Unrivalled in terms of design, craftsmanship and quality, this is a launch that is simply not to be missed”.
At The Helm says the new Wanderlust collection stands as a testament to its commitment to blending style, comfort and craftsmanship. Crafted with precision and an acute attention to detail, the collection “embodies a spirit of adventure and invites individuals to embark on a journey of exploration and pure relaxation”, according to the brand.
“With an elegant fusion of the contemporary and the classical, the anticipation surrounding its UK launch is palpable. Attendees are encouraged to experience first-hand the comfort and style that this collection promises to deliver.”
At The Helm will also unveil an additional Modern Explorer model, complemented with an eclectic cabinet and accessory collection which fuses elements of Eastern and Western cultures and styles. Showcasing the company’s dedication to staying ahead of design trends to offer customers a truly different and unique collection, it presents retailers with another fresh opportunity, adding “a dynamic and forward-looking dimension” to the company’s repertoire, and promising “a harmonious blend of styles and functionality”.
At The Helm will also present inventive twists on some of its favourite models, with the aim of breathing new life into beloved designs, demonstrating the brand’s versatility and creative prowess. Attendees can look forward to rediscovering the charm of classic models with a fresh and contemporary perspective, says At The Helm.
“As the company prepares for the January Furniture Show 2024, there is an air of anticipation and excitement,” the brand concludes. “At The Helm is boldly moving to the next level with new collections, a strategic partnership and a vastly enhanced category offering. Exhibitions always provide an opportunity to showcase products, set trends and push boundaries – in 2024, At The Helm intend to accomplish this, and a whole lot more.”
At The Helm’s team looks forward to introducing JFS visitors to this “new world” on stand 1-E40.
