11 October 2024, 00:26
By Furniture News Oct 08, 2024

Flair launches sofa brand

Flair Furniture Group, the parent company of home furnishing brands including Bed Kingdom, Cuckooland, Flair Furnishings, Recoil and Noomi, has launched a sofa brand called Solace+Co to diversify and expand its current offering.

Solace+Co is a UK sofa brand "that blends stylish, high-quality design with affordability and convenience". The sofa specialist will offer next-day delivery on some styles, with finance payment options available.

The group's MD and founder, Ashley Hainsworth, comments: “We’ve been developing our sofa brand for a while now, and our goal is to make stylish, comfortable sofas that can be delivered the next day. We believe finding your next sofa should be simple and stress-free, whether you’re furnishing a cosy flat, upgrading your family living room, or creating a chic home office. Gone are the days of waiting 12 months for your new sofa to be delivered.

“Solace+Co’s ultimate mission is to make beautiful and comfortable living spaces accessible to everyone, regardless of space and budget.”

Flair Furniture Group acquired the stock and IP from Cuckooland earlier this year and moved to a new HQ with a larger warehouse to increase stock levels.

The brand will initially be stocked on the Bed Kingdom and Cuckooland websites, with a dedicated website in development for launch in 2025.

Pictured: Addison


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