20 July 2024, 13:09
By Furniture News Dec 07, 2021

Furniture Village benefits from omnichannel clienteling app

Retail technology specialist Red Ant has developed a bespoke clienteling app for Furniture Village, which enables customers to browse and shop across multiple channels and has delivered "excellent" results for customers, staff and the business.

The app is designed to connect the dots between on- and offline, empowering consultants with insight into the customer’s online activity, improving customer service, creating trusted allies of Furniture Village consultants and setting them up for new levels of success.  

Rich, visual, and easy to navigate, the app streamlines the following key areas: rich dashboards provide a complete customer view, including shortlists and purchases; a colleague hub​ features product selling tips and consultant leaderboards; instant, hand-held access to the full product catalogue; in-store and virtual appointment management; enhanced checkout. with smoother, quicker order placement and payment; and retail analytics and order management​, with real-time monitoring on a per-store basis.    

Red Ant's solution has delivered: ROI in six months on just 50% of the product range, which its says is "exceptional" for IT projects of this kind; and customer checkout time has been reduced to just five minutes from 20-30, again, an impressive achievement for such complex transactions.

Click here to watch a video case study showing global retail transformation expert Oliver Banks interviewing Furniture Village's commercial director, Charlie Harrison, and business development and IT director, Mike Broughton.

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