19 July 2024, 06:46
By Furniture News Dec 16, 2021

Gallery Direct's customer focus

The team at Gallery Direct continually works hard to help customers, and a lot of this takes place behind the scenes – from decisionmaking, such as what the minimum order should be, to designing and developing new products, and from improving customers’ purchasing journeys to streamlining the logistics and delivery process …

To help smaller retailers in particular, Gallery has no minimum order quantities. The supplier also offers low carriage-paid order levels of just £250 for soft furnishings, accessories and lighting, and £750 for all other product categories. 

In recent years, the business introduced its own transport fleet for deliveries, giving it more control, and enabling it to offer better customer service. The fleet of lorries and vans has been expanded to keep up with demand, and Gallery can even offer dropshipping by agreement with the customer’s ASM. 

With its large UK warehousing space, Gallery holds vast quantities of stock in the UK, ready for quick delivery – and this holding will increase still further in 2022, with around three quarters of a million finished pieces of stock in Q1 when Gallery’s huge new facility near Chesterfield becomes operational. 

MD Peter Delaney says: “We took the decision to expand our warehousing as we wanted to increase our UK stockholding to improve our delivery times, in order to help customers with their own stock control. With the combination of our current warehousing and this new facility, along with our own distribution fleet, we will be able to serve 96% of our clients’ orders with one-day delivery.

“Over recent months, we have also been working incredibly hard developing a new website, which is due to launch at the beginning of December. Some of the benefits of this for our clients include easy navigation, with filters for finding products, accurate stock levels, individual product information, easy online ordering, and the ability to track their orders. We’ve really tried to make it user friendly, with all the information customers will need. We want Gallery, and our website, to offer the complete home and outdoor solution, all in one place.”

One of the key things Gallery is renowned for is its continual development of new products, to stay ahead of trends and give customers more choice. This is set to continue in 2022, with the launch of the impressive SS22 Collection at the January Furniture Show and Spring Fair. Featuring over 1300 lines, this will offer new products across all Gallery’s main categories, including new sub-categories, to expand its range of products still further.

To find out more about Gallery, and to be among the first to view the SS22 Collection, visit the company on stand 2-E40 at the January Furniture Show, or stand 7A30-B31 at Spring Fair.

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