Health and wellbeing specialist Mammoth has launched a first-of-its-kind retail mattress collection in partnership with leading premium content and experience business – and publisher of Women’s Health & Men’s Health – Hearst UK …
As household names and trusted voices in the health and wellbeing space, the reputation and consumer reach of Women’s Health & Men’s Health make this partnership a proposition unlike anything in the bed industry right now.
Women’s Health & Men’s Health are already well established in the licensing space, with consumer brand extensions including successful gym equipment, grooming products and a premium meal delivery service.
As an NHS award winner, official partner of the Chartered Society of Physiotherapy and a go-to brand for elite athletes, Mammoth’s heritage in healthcare and market-leading sleep technologies make it an ideal brand partner for Hearst UK – and, at a time in which consumers have never been more focused on their health and wellness, 2021 represents the perfect opportunity to expand the collection for those who wish to make informed health choices when purchasing their next mattress and pillows.
Following the successful launch of the Women’s Health & Men’s Health Fit and Lift models with Argos in November, this latest collection is now available exclusively to independent bricks-and-mortar retailers. It has been carefully developed for the modern, health-conscious consumer, and reinforces the importance of sleep for physical and mental health, fitness and performance.
The mattress collection features everything consumers could want from a mattress, and more, says Mammoth – pocket springs, memory foam and soft CoolPlus heat- and moisture-wicking fabric. At the core of every mattress, Mammoth’s naturally cooling Medical Grade foam provides postural support and pressure relief so sleepers can wake feeling refreshed and pain free, no matter how hard they worked out. The collection will also include an all-new pillow design.
As Mammoth’s founder and CEO, John Tuton, explains: “This exciting new collaboration demonstrates the commitment of two leaders in their fields coming together to produce a compelling consumer proposition that retailers can really get behind.
“This collection has been carefully designed with attainability in mind. At Mammoth, we believe that healthy choices should be available to all, and so these products make our brand, technologies and credentials accessible to a new, broader customer base.
“Through the pandemic, we know retailers have been hit hard, and we’re truly excited by this opportunity to get health-conscious consumers engaged with sleep as shops begin to open up. This proposition represents a valuable point of difference in the marketplace to anything we’ve done before, and an opportunity for retailers to stock a collection from master brands – in Women’s Health & Men’s Health – that every store visitor will be familiar with.
“This exciting announcement marks the latest stride forward from Mammoth, and continues to demonstrate both our commitment to health and wellbeing, and our reputation for innovation.”
For stockist information on the Women’s Health & Men’s Health collection by Mammoth, contact [email protected].
