24 May 2024, 14:32
By Furniture News Sept 23, 2022

Millbrook brings personalised US sleep brand to the UK

US Performance brand BEDGEAR has partnered with Millbrook Beds to deliver its sleep solutions to the UK.

BEDGEAR and Millbrook Beds co-exhibited at the Bed Show earlier this week, presenting breathable Performance bedding products including mattresses, mattress protectors and pillows – with sheets, comforters and other bedding essentials to come.

“BEDGEAR’s Performance sleep solutions have been around for more than 10 years and are found in over 4000 global retail locations and enjoyed by 18 million consumers around the world,” says BEDGEAR's CEO and founder, Eugene Alletto. “BEDGEAR is excited to partner with Millbrook Beds to help us bring sleep solutions that focus on airflow, personalisation, comfort and sustainability to the UK market, including retailers and consumers.”

Ross Thurston, operations director of Millbrook Beds, adds: “Millbrook Beds is known for its impeccably designed mattresses, crafted with premium materials often native to the Hampshire region. Since Millbrook Beds and BEDGEAR believe in excellence and quality, our partnership will bring the next stage of Performance breathable bedding to UK consumers who require an entire sleep solution that removes overheating in bed by allowing the body to naturally regulate its temperature and is personalised to their needs. UK bedding retailers will also gain BEDGEAR’s interactive in-store experiences.”

At the Bed Show, attendees were able to participate in a personalised pillow and mattress fitting alongside BEDGEAR’s retail theatre display.

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