24 July 2024, 16:23
By Furniture News Jun 19, 2024

Nordic brands combine sleep and audio expertise

Nordic brands Dux and Bang & Olufsen have joined forces to create a "state-of-the-art bed and entertainment experience" that blends the former's luxury sleep expertise with the latter's advanced audio technology.

The new range comprises hand-crafted headboards in solid oak or walnut with integrated Beosound Level speakers, complemented by composite stone side tables.

"Integrating state-of-the-art home automation technology, this unified system is poised to redefine the home entertainment experience," states Duxiana. "From the adaptive RoomSense technology, which tailors playback to suit the environment, to the effortless streaming capabilities via Airplay or Chromecast, the potential for personalisation and expansion is almost limitless."

Kevin Slade, director of growth and development at Duxiana, says: "We are incredibly excited about this groundbreaking collaboration with Bang & Olufsen. By combining our expertise in sleep performance with their supremacy in audio technology, we're not just creating products – we're crafting experiences."

Dux, founded in 1926 by Swedish entrepreneur Efraim Ljung, says it introduced the world's first spring mattress in 1928, and has continuously innovated its mattress designs since.

Tiina Karjalainen Kierysch, head of design at Bang & Olufsen, adds: "We’re pleased to be joining forces with Duxiana in bringing Bang & Olufsen’s excellence in sound, design and craftsmanship to the bedroom. With our equally rich heritage in design innovation, and dedication to longevity and circularity, this collaboration is an example of great brand synergies, beautifully integrating technology into the sleeping realm.”

The new headboard collection will be unveiled at a launch event in Duxiana's London flagship store today, attended by football veterans from Tottenham Hotspur, with which the sleep brand enjoys a close partnership.

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