Frag's 2014 collection demonstrates its ambition to create an increasingly comprehensive and distinct range of products for the home, relying on the rules of tradition while also placing a strong and inquisitive emphasis on experimentation.
With this objective in mind, the company is not only researching into the use of new materials and production methods, but also exploring the possibility of expanding into new and different types of products for the home, thereby defining the company’s own identity more accurately and precisely.
At the 2014 Milan Furniture Fair, Frag is introducing an increasingly rich collection that conveys luxury and sophistication, a selection of elegant and refined products that can fit into a variety of settings.
The new products also include the fruit of recently established collaborations – such as the charming Popit stool, which is the result of the collaboration with the young duo Analogia Project.
The simple wood frame of the stool/pouf is highlighted by the charming soft leather upholstery, which, like a stylish tunic, is held in place by a leather belt.
