Ruggable, a leader in machine-washable home textiles and "the inventor of the machine-washable rug", has announced its most significant product evolution to date – All-in-One, a new one-piece washable rug system designed to make modern living even simpler without compromising on style, performance or comfort.
Since introducing its patented two-piece design in 2017, Ruggable has "transformed" the rug category and built a loyal global community, says the business: "Over the last two years, the company has conducted extensive research and listened closely to consumer feedback. While customers continue to love the versatility of the original two-piece system, many also asked for an option with no assembly. Now, with the new All-in-One rug system, the brand introduces a new evolution of its signature washable rug, designed to be effortless, beautiful, and built for real life."
CEO Nicole Otto continues: “All-in-One is a breakthrough moment for Ruggable. Our two-piece system changed the way people think about rugs, but we heard from consumers that it wasn’t perfect.
"All-in-One is our answer – delivering the same great washability in a design that’s easier to set up, effortless to clean, and more stylish than ever in the home. It’s built to be durable enough for busy families and anyone seeking long-lasting quality. For long-time fans, it’s the best Ruggable experience yet. For those who weren’t convinced before, this one will win you over. It’s proof that when our consumers speak, we listen and innovate.”
The All-in-One products introduce a new one-piece washable rug system with: built-in non-slip silicone backing for instant, fuss-free placement with no assembly required; optional All-in-One cushion pads for additional comfort; enhanced durability and washability, in keeping with Ruggable’s promise of performance and practicality; and innovative flexible design, making All-in-One rugs machine washable, and still as easy to spot clean as all Ruggable products, says the brand.
Ruggable’s latest innovation launches in two distinct textures, each offering a unique way to experience the brand’s signature functionality. Tufted All-in-One brings one-piece set-up to a new collection of consumer favourites, including bestselling motifs that now deliver that same comfort and washability, with zero set-up stress – while Plush All-in-One is the brand's thickest and softest rug to date, offering a sink-in feel with "ultra-soft fibres and chic", says Ruggable: "It brings a new level of cosiness without sacrificing Ruggable’s signature washability."
At launch, Plush includes nine designs, in the following sizes – 150 x 215, 185 x 275, 245 x 305, and 275 x 365mm.
“Our consumers asked for more comfort, less hassle, and we listened,” says Maria O’Brien, VP of design at Ruggable. “The new All-in-One rugs bring our bestselling styles to life with a one-piece design that sets up in seconds, stays put, and fits right in your washing machine. We’ve taken our existing Tufted rugs to deliver a timeless texture for high-traffic spaces with no assembly required. Plush is our softest, cosiest rug ever – another top request from our consumers. It’s next-level comfort and style, without ever compromising on performance.”
To celebrate the launch, Ruggable introduces the Founder’s In-House Collection, a capsule of 17 new designs exclusively available as the All-in-One Tufted rug, inspired by the favourite rugs of Ruggable's founder, Jeneva Bell. The collection blends heritage styles and natural textures, drawing from vintage Persian and Spanish influences "to create timeless pieces that are at once classic and modern".
Highlights include: Sierra Wheat, an earthy neutral rug inspired by Persian patterns, offering warmth and familiarity with its vintage motifs; Soluna Gold & Teal, a Turkish-inspired statement rug with a sun-faded, timeworn quality in wheat gold and antique teal; Santiago Crimson & Light Blue, a bold, colourful design with crimson, sky blue, and indigo tones, evoking heirloom quality; and Sevilla Crimson, a striking piece with rich crimson and jade accents, inspired by vintage Turkish rugs.
The collection is available now from Ruggable's website.
