The Shire Bed Company's new Leeds Rhinos bed was launched at the Chiltern Mills store in Leeds with the team's players on Saturday November 17th.
Developed with the Christmas gift market in mind, the blue and yellow Rhinos logo takes pride of place on the bed headboard, with multiple repeats of it around the base.
Fara Butt, marketing director of The Shire Bed Company, says: "We think this will really appeal to supporters of the club who want to live and dream their team!"
The bed manufacturer is also a major sponsor of Leeds Rhinos and Yorkshire County Cricket Club (YCCC). Shire's arrangement with the two clubs has also allowed the company to develop two professional ranges of mattresses that incorporate feedback from players, coaches and physios, providing the rest and recovery benefits that are critical to elite athletes.
