19 May 2024, 02:16
By Furniture News Jul 25, 2016

Silentnight retains consumer choice accolades

Silentnight is proud of its commitment to quality and product innovation, and this has been recognised by consumer champion Which? after rigorous independent tests have again listed two Silentnight mattresses in its prestigious Best Buy mattress category. 

Awarded a 2016 Which? Best Buy for mattresses, this is the second year running that the Silentnight Mirapocket 1200 has been listed. A traditional double-sided, hand-tufted mattress, featuring the 1200 advanced Mirapocket spring system with targeted zoned support for superior comfort, this mattress also features Silentnight EcoComfort Fibre technology for responsive comfort. 

The mattress is Purotex treated to reduce moisture and dust mite allergens and create a drier, fresher and all-round healthier mattress, earning it the Allergy UK seal of approval. Which? called it “one of the best value mattresses we’ve tested”. 

Also, this is the fourth consecutive year that the Mattress-Now 3 Zone memory foam mattress has been listed as a Which? Best Buy.

The mattress contains a layer of body-moulding memory foam for pressure-free comfort, and features three areas of zoned support, with softer support for the shoulders and firmer support for the hips and lower back. The mattress is made of Silentnight’s high-density Miratex foam, which means no roll together.

This mattress too has been treated with Purotex. The high-value mattress is rolled and boxed for convenience. According to Which?: “If you’re looking for a memory foam mattress that will last, this Silentnight model can’t be beaten.”

Marketing director Nick Booth says: “For consumers, this independent endorsement is a real mark of quality, and we know that consumers are influenced by and trust these reviews when looking for their new mattress.”

The mattresses both have dedicated adverts in Silentnight’s latest national advertising and PR campaign, My Sleep Secret. The multichannel campaign leads with genuine consumer reviews. The campaign features the Which? Best Buy endorsement and encourages consumers to go online and find out more about the products and to locate a retailer.

Like all Silentnight mattresses, The Mirapocket 1200 and 3 Zone memory foam are handmade in the UK from quality materials that have all been stringently tested in the company’s in-house, SATRA-accredited test lab.

© 2013 - 2024 Gearing Media Group Ltd. All Rights Reserved.