Simba has unveiled its Green Organic (GO) mattress, which blends organic materials with technologically advanced components.
Studies have shown that two out of three adults experienced a decline in sleep quality since the start of the pandemic, states the brand – set against the findings that having less than six hours' quality sleep a night doubles the risk of cancer, and that poor sleep is the biggest single cause of mental health issues.
Indeed, says Simba, 44% of the UK population report that they struggle with sleep, 64% of poor sleepers have at least one physical health disorder, and 48% of adults and two-thirds of teenagers (66%) agree that sleeping badly has a negative effect on their mental health.
Believing that a better rested population will be happier and develop less health issues over time, Simba’s head of sustainability, Emma Reid, is clear that “what’s good for our health must also be good for the planet. Today, our mission is to not only be the most innovative sleep tech brand in the world, but also the most responsible”.
Championing advances in sustainable sleep architectures, and challenging its engineers to balance smart design, technology and nature to generate a lower-impact mattress with half the carbon emissions of a traditional hybrid mattress, Simba has unveiled the Green Organic. Handmade from naturally biodegradable, renewable or recycled materials, Simba’s most organic mattress to date is striving to "make the planet a better place, one sleep at a time".
GO combines six layers of sustainable, organic comfort, from a 95% organic cotton cooling cover (GOTS certified), to a 100% recycled base case with breathable fibres and a 3D-certified GRS mesh border.
“Taking Mies Van Der Rohe’s ‘less is more’ adage, Simba changed the way people slept in 2016 by designing a single product, based on the body data of over 10 million, real-life sleepers,” says Emma. “Since then we’ve grown into a concise range of genuinely purposeful products, each of which brings a new perspective to existing categories including a range of patented mattresses, duvets and pillows.
“Our design promise is to deliver cutting-edge sleep technology that helps counter the disastrous health effects of poor sleep and improve the daily life and health of every sleeper around the world.
“While all Simba mattresses are 100% recyclable, we have consciously designed the Simba Go with a view to making the whole disassembling and recycling process even easier. It’s another important step for Simba towards being circular.
“During 2021 we managed to complete a full Life Cycle Assessment (LCA) of the carbon footprint of all our products in the UK, France, Canada and China, and now have 100% traceability and auditing of our most immediate, tier 1 supply chain.
“By including organic and natural materials along with smart design, we have been able to reduce the carbon emissions by half compared to a traditional hybrid foam mattress.
“We have also just put to bed our impact report - examining the challenges, measures and changes that we are working towards by 2030.
“Our ultimate ambition is for no Simba mattress to ever go to landfill, and to achieve net zero carbon emissions by 2030."
Simba's B Corp certification status is pending.
