23 May 2024, 07:02
By Furniture News Jul 04, 2023

Singer brings maximalist brand to ScS

ScS has partnered with singer and actor-turned-creative director of her own interiors brand, Paloma Faith, to bring Paloma Home online and in selected physical stores. 

Paloma Home was established in 2021, but will this year launch a new collection exclusively with ScS, and will roll out across stores with the aim of "making high-quality, maximal styles more accessible for wider audiences".  

The full collection, which is made up of sofas, accent chairs, footstools and scatter cushions, will have five ranges (Divine, Spiced Up, Lady Muck, Boudoir and Down to Earth) with each one embodying its own distinct style inspired by the singer's love of opulent glamour and 70s retro bohemia.  

Ashleigh Ellis, head of buying and merchandising at ScS, comments: “We’re delighted to be bringing Paloma Home to our customers – the collection is distinct, attractive, and will give consumers a statement choice that will turn heads in any room. Paloma’s style is renowned for being bold and glamourous and this is reflected throughout each collection. Consumers have become more daring over the years with interior choices and with maximalism and retro revivals being so popular right now it’s a perfect collection for the market.”  

Paloma adds: “I have loved developing this collection – from the silhouettes and fabrics to the prints on the scatter cushions influenced by fashion, culture and travel experiences that have inspired me over the years, this really is a true reflection of what I have in my home, and what I love to have around me. I love maximalist interiors with clashing colours and prints – I hope my range of products will allow people to bring a bit of that eccentricity and personality into their space, whether they want to play it a little safer with a lovely Lady Muck chair, or go big with a leopard print sofa!”

© 2013 - 2024 Gearing Media Group Ltd. All Rights Reserved.