Carpe Diem Beds describes its new range, The Iconic Collection, as "a harmonious blend of comfort, innovation, and Scandinavian design".
Inspired by the archipelago on the west coast of Sweden, Carpe Diem Beds offers an array of bespoke beds and bedroom accessories. Each bed is crafted with carefully chosen materials – solid, slow-growing nordic pine, organic cotton, and fabrics from renowned brands.
"Imagine the picturesque archipelago on the west coast of Sweden," says the bedmaker. "With the rhythmic whisper of the waves, the crisp sea breeze, and the wild heather growing among the rocks."
This tranquil landscape was the source of inspiration for Börje Thuleskär, the founder of Carpe Diem Beds: "On a balmy summer day wandering the island of Stora Kornö, Börje spread out his picnic blanket on a meadow of heather to lay down and rest. As he closed his eyes, he experienced a floating sensation and a feeling of weightlessness. Since that day, that weightless feel is found in the comfort of every bed from Carpe Diem Beds. And now, the floating sensation is a part of the design."
The centred leg piece, a hallmark of The Iconic Collection, imparts an ethereal floating aesthetic, while the patented Contour Pocket system within each bed ensures "unparalleled" support, creating "a sleep experience beyond the ordinary", says Carpe Diem Beds.
"Combined, The Iconic Collection becomes an ode to the art of relaxation.
"Everything starts with a good night's sleep. As you indulge in the luxurious embrace of The Iconic Collection, you enter a journey where comfort meets innovation, design transcends the ordinary, and luxury becomes an integral part of your nightly ritual.
"Carpe Diem Beds invites you to embrace a floating sensation that transports you to the tranquil shores of Sweden. The new collection is more than just beds – it's a masterpiece that invites you to seize the day, starting with a night of unparalleled sleep."
Explore the new collection online and in-store from May. For more information, contact UK store manager Rui Franca at [email protected].
