22 May 2024, 12:10
By Furniture News Jan 02, 2014

The return of Welbeck

Upholstery brand Welbeck will return to the marketplace this month, with seven new ranges being launched at The Furniture Show at the AIS Showrooms in Solihull from 19th-21st  January. 

Manufactured by the Long Eaton team at Wade Upholstery, the Welbeck brand will target the middle market – a Welbeck sofa will be targeted to retail between £800 and £1100. According to Wade, this will be achieved by utilising firm edged suspension specification, lined seat platform cloths and random matched fabrics – but the skills of Wade’s upholsters will ensure the customer gets a quality product.

Sales and marketing director Chris Everist says: “Feedback from customers is that they are looking for good quality, British-manufactured upholstery, offering some level of exclusivity on the high street at prices that allow the retailer to achieve margins, yet offer the consumer a great deal.” 

The re-introduction of Welbeck will expand the pricing architecture of the Wade Upholstery manufacturing plant and the announcement has already been welcomed by many retailers.

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