The award-winning Signature Collection from The Shire Bed Company answers the call of retailers looking to maximise margin while still offering customers “outstanding” value for money.
Named Product of the Year in this year’s NBF Bed Industry Awards, the Signature Collection is a luxurious range of hand-crafted mattresses featuring natural fillings – wool, cotton, cashmere and silk. The range also features the highest-ever spring count offered by Shire – available in 6000, 8000 and 10,000 options.
These high-specification mattresses are a logical development for Shire Beds, which has enjoyed “tremendous” success in the mid-market.
