Back in 2016, Breasley launched its You boxed mattress collection to the retail trade, making it one of the forerunners to the phenomenon that is today’s boxed mattress market.
Early 2018 saw the launch of the first boxed product under Breasley’s successful Uno vacuum-packed label. The Breathe mattress, with a top comfort layer of next-generation breathable memory foam, was quickly followed by the launch of the Uno Natural Affinity boxed collection.
Sales director Rob King comments: “Boxed mattresses are no longer just an online offering, and we are giving our retail partners the chance to embrace this market and make healthy margins on good-quality, value-for-money products. They are impressed with the luxurious cover design featuring wool, silk and cashmere, and the three individual feels on offer – plus, of course, our market-leading 10-year guarantee and next-day DHD.”
Breasley’s joint MD, Darren Crowshaw, adds: “We are seeing significant growth in the boxed sector. Our new vacuum-packing machine has the highest specification in the UK, and we now have the ability to fold and roll up to a 35cm-deep mattress, which is very exciting for future development. This, combined with our unique RFID tracking technology, means we are the numero uno producer, and your one-stop, go-to manufacturer for boxed mattresses.”
