Vogue Beds’ team thoroughly enjoyed seeing customers and suppliers come together again for this year's NBF Bed Show, where the bedmaker’s key focus was to build the stockist base for its new Vegan mattress line.
“We think our Vegan range is the most exciting product range in the bed industry right now,” says Vogue’s commercial manager, Tim Dow – and his sentiment was echoed in part by the NBF Bed Industry Award judges, who named Vogue’s Vegan Helix model as a runner-up in the 2021 Product of the Year category.
“As a result of the show, the number of Vegan stockists should double over the next few months,” continues Tim, “with new stockists being attracted not only by a revolutionary product, but lots of marketing support.”
