14 April 2024, 05:24
By Sponsored May 10, 2019

Why Protect-A-Bed went Platinum

The award-winning Protect-A-Bed, a specialist in mattress protection, continues to go from strength to strength, continually offering stockists additional incentives through its innovative Platinum Club …

“As a business, we’re constantly looking to help drive sales for all of our retail partners,” states Protect-A-Bed’s national sales manager, Paul Lake. “With many stores reporting lower footfall, Protect-A-Bed offers a perfect opportunity to increase the average order value and grow sales – plus, we offer a reward system to our partners through the Protect-A-Bed Platinum Club.”

Since its launch, the Platinum Club has returned impressive results, says Paul, attracting members from the company’s existing stockist base plus new partners, who are all now benefiting from a more focused approach to growing sales. 

Protect-A-Bed’s CEO, Simon Zamet, elaborates: “The Platinum Club has been designed to build, recognise and reward success with unique promotional and discount opportunities, sponsored incentives and tailored POS solutions, as well as membership rewards. 

“Protect-A-Bed have developed a world-class programme, honed over years of experience, built on a singular focus. This includes a unique sales training and motivational programme, our best-in-class mattress protection collection and bundled guarantees, new state-of-the-art display bays, award-winning customer services and claims resolution, and a next-day delivery service where required.

“The Platinum Club is a way of bringing together the very best elements of what we have to offer, and what we know works well to build sales. Put the market-leading brand to work for you, and Protect-A-Bed will increase your profitability.”

To support the Platinum Club, Protect-A-Bed has also developed a new TV display bay, and, over the last 12 months, these have been received “extremely well” by retailers, who have recognised sales growth as a result. 

“This is the perfect time to join the Protect-A-Bed Platinum Club, as your retail store can gain a longer benefit throughout 2019,” Paul continues. “Protect-A-Bed’s ability to upskill your team and increase your sales revenue by maximising every sales opportunity has been well documented. We can manage every step of the process for you on a no-risk basis, and build a reward scheme through the Protect-A-Bed Platinum Club. 

“There is nothing to be lost and everything to be gained – why would you not act now?”

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