23 July 2024, 22:55
By Furniture News Mar 16, 2016

Wycombe, Gallery Direct

The solid oak Wycombe Dining range comprises six- and an eight-seater tables, chair and bench, all in a mellow washed oak finish. The range embraces the craft and style of the Windsor chair era, updated with on-trend design details to provide wide customer appeal, and features traditional jointed detail, which shows through on the tops of the table and bench.

The full Wycombe collection consists of dining and living designs as well as a bedroom collection.

“With its quality materials and craftsmanship, competitive pricing and universal appeal across different generations, it offers a really commercial design,” comments Gallery Direct’s business development manager, James Hudson.

Wycombe received an honourable mention in the Mid-Level Category of this year's edition of The Furniture Awards, which sets out to identify some of the January Furniture Show's most eye-catching, well-priced and commercially viable launches, created by Furniture News magazine in partnership with the show’s organiser. After shortlisting the most promising entries, the judges, led by awards co-ordinator Paul Farley, walked the halls of the NEC prior to the show’s opening to evaluate the launches in person.

The expert judging panel for this year’s edition comprised: Maxim Romain, general manager for Wayfair Europe; visual merchandising consultant Andrew Durham; ACID CEO and co-founder Dids Macdonald OBE; and Malcolm Walker, director of buying for Furniture Village. This year’s edition was sponsored by bed specialist Dreams.

The judges commented: “Lovely joint details, great finish … it’s quite an honest product. You can see the Shaker and Scandinavian influences, and it’s a very good combination. It’s aspirational – and the chair really steals the show! As a collection, everything works together – retailers could really create an inspirational presentation with Wycombe, backed up by Gallery’s excellent marketing material.”

Gallery’s entry puts an aspirational style within reach of the mainstream buyer. Gallery returns to the awards roster this year, having won this category in 2015 for its Dexter side table.

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