23 November 2024, 04:06
By Airsprung Beds Sept 18, 2014

Airsprung – manufacturing in line with customer needs

For over 140 years, Airsprung has been at the forefront of making beds that represent high value for money. As a manufacturer to some of the largest retailers in the business, Airsprung knows a thing or two about customer  satisfaction, and hence has become a go-to brand for online retailers, both in the UK and overseas.

Airsprung was one of the first manufacturers to truly embrace online retail and, as such, boasts a significant advantage in being able to offer the right products, service and delivery that online retailers demand. Furthermore, a full understanding of the online consumer’s expectations and entitlement means that Airsprung is a natural partner for retailers who want to maximise their own consumer experience and make shopping for beds and mattresses trouble and stress free.

With more and more retailers now offering beds online, Airsprung has also become a popular choice for private label products – manufacturing beds and mattresses for own-brand retailers – from value mattresses through to high-specification sleeping solutions.

Of course, manufacturing the product for online sale is only part of the package – this is why Airsprung has developed a range of delivery solutions to satisfy the particular needs of individual retailers. These solutions range from a straightforward ex-works/collection right through to comprehensive DHD services which can include often-overlooked issues such as re-booking when the customer is not in, or collecting a faulty product in exchange for a new one.

Becoming increasingly popular is the Collect & Recycle Service that Airsprung offers with DHD. This means that the consumer is assured peace of mind that their new bed does not mean that their old one becomes a burden on the environment.

Crucial to any online retailer is the attention to detail that ensures each sale is swift and trouble-free – this is why Airsprung takes exceptional care when dealing with delivery issues, and is the reason why Airsprung offers different delivery solutions depending on the retailer’s requirements.

All of these solutions are a result of a brand that is progressive, forward-thinking and creative. However, at the heart of what Airsprung's philosophy is the need to satisfy both the retailer and its consumers.

This year, Airsprung continues to expand its collection to include a range of bed frames and storage solutions, new mattress compositions, as well as one or two surprises.

There is also the Hush From Airsprung brand – designed for the discerning, the collection makes the most of 140 years of Airsprung know-how. The collection has been designed to use traditional methods and materials, alongside the latest developments in manufacturing, with the aim of providing a perfect night’s sleep.

Hush from Airsprung utilises a wider combination of materials, ranging from innovative spring units to the softest of fillings and fabrics. Each bed uses unique materials and processes.

The birth of the Hush from Airsprung brand was due to an increasing need to showcase more fully the creative side of Airsprung Beds, both in terms of manufacture and of design. Still with an eye on value, the mix of ingredients is virtually unlimited.

This year, Hush from Airsprung will expand its collection with some new ideas which are sure to please, as well as surprise.

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