Avriio is quickly becoming one of the most talked-about upholstery brands to launch in the UK in years, reports Mark Gannon, the driving force behind the new business, which is coming to stand 4-C20 at this year’s January Furniture Show (taking place at the NEC Birmingham from 19th-22nd this month). So, what exactly is Avriio, and why exactly is it generating so much excitement? Mark tells us more …
“The name Avriio comes from the Greek word for ‘the future’, symbolising the brand’s forward-thinking approach to design and comfort,” begins Mark, outlining the meaning behind the brand. “Avriio aims to shape the future of contemporary living spaces by blending timeless elegance with modern innovation, offering a fresh perspective on the upholstery market.”
Style meets comfort
Avriio’s design aesthetic is inspired by iconic Mediterranean destinations such as Mykonos, the luxury of St. Tropez, and the laid-back Californian lifestyle, Mark explains. Drawing from the 1960s and 1970s, “the brand evokes glamour and relaxation, with a perfect balance of natural elements and minimalist design.”
“Picture stunning interiors, with floor-to-ceiling windows that create a seamless connection between indoors and outdoors,” he continues. “Avriio’s styling is clean, unfussy and contemporary, using soft, natural tones and subtle palettes of creams and neutrals to create an environment of tranquility.
“The philosophy embraces light, open spaces with soft surfaces and gentle curves – moving away from dark colours and heavy textures. The result is a range of lifestyle sofas that are as beautiful as they are comfortable.”
Luxury meets durability
Avriio offers more than just stylish design, Mark adds: “The brand prioritises supreme comfort and exceptional quality. Each piece is crafted by talented designers and engineers, ensuring durability and long-lasting service. Every Avriio sofa is backed by a limited lifetime warranty for peace of mind.”
The sofas feature high-tensile pocket springs and innovative SpaceFibre technology, offering “unparalleled support and comfort”. The frames are built from FSC-certified hardwood, ensuring that each piece is environmentally friendly and durable. This attention to detail, says Mark, “guarantees that customers are investing in a product that delivers lasting comfort and value”.
Designed for modern living
Avriio’s collection includes 12 on-trend styles, each designed to fit various living spaces. “Whether you need a statement sofa as the focal point of a room or a versatile piece that complements existing decor, the designs cater to a variety of tastes and spaces – from large, open-plan areas, to more intimate settings,” Mark explains.
“The fabrics are carefully selected to offer a luxurious, tactile feel, enhancing the lounging experience. In addition, the fabrics are interchangeable, and feature easy-clean properties, making them as practical as they are beautiful.”
Avriio’s UK launch
Avriio is set to make its UK debut at the January Furniture Show. With a 500 sqm stand (4-C20), the brand is ready to introduce its high-quality upholstery to the UK market. Following a successful European launch at imm cologne last year, Avriio is poised to make a significant impact in the UK, says Mark, offering “a new standard of design, comfort, and craftsmanship”.
“The timing for Avriio’s arrival couldn’t be better,” he continues. “The brand is positioned to revolutionise the UK upholstery market, appealing to both retailers and consumers with its innovative designs and exceptional quality.
A vision for the future
Mark – who is the CEO and founder of the Image Furnishings Group – has a clear vision for growth, and plans to reach a turnover of €100m by 2030. He says his strategy focuses on investing in top talent, cutting-edge design, and building on the group’s strong reputation in the industry.
“Our vision for the Image Furnishings Group is to drive growth through innovation and quality,” says Mark. “Avriio is our flagship brand, and we believe it places us at the forefront of upholstery excellence. We’ve designed this collection with the future in mind, bringing together the best materials, technologies, and a focus on comfort, to ensure lasting satisfaction.”
Enda McGonigle, Avriio’s in-house head of product development, has led the design of the brand’s pieces, in collaboration with strategic manufacturing partners. His expertise means each sofa promises to combines exceptional comfort with longevity, offering “the ultimate in relaxation and durability”.
Strong presence, seamless service
And Avriio’s commitment to customer satisfaction goes beyond the product. The brand benefits from a robust UK supply chain, including a state-of-the-art fulfilment centre for rapid delivery and “exceptional service”. Fast lead times and a white-glove DHD service ensure customers receive their orders quickly and sustainably, says Mark – and the seven-day DHD service reduces fuel consumption, service issues and environmental impact.
Retailers will have access to high-quality imagery and PoS materials to promote the Avriio collection both in-store and online. Avriio also offers full after-sales support through a leading UK service provider, with a sustainable approach to packaging disposal, and technicians available for any aftercare needs.
Stand that delivers
At JFS, Avriio’s stand will showcase eight of the brand’s foremost designs. Each piece will be displayed with plenty of space to highlight its unique attributes, says Mark, allowing buyers to fully appreciate its quality and craftsmanship. Maenwhile, the brand’s dedicated team will be on hand to answer questions and provide detailed information about Avriio’s philosophy, designs and logistics.
To make the experience even more memorable, each buyer who visits the stand will receive an exclusive gift, adds Mark.
“Avriio is a brand like no other, and we are thrilled to bring it to UK stores,” he concludes. “We invite you to join us at JFS and be part of this exciting new chapter in luxury upholstery. Discover for yourself how Avriio is changing the way we think about comfort, style, and sustainability – we look forward to seeing you at the show, and sharing the future of upholstery with you!”
