19 May 2024, 09:27
By Furniture News Feb 19, 2018

Connect – the industry’s intelligent search platform

Are you looking to make more business connections? Furniture News’ Connect platform comprises a traditional printed trade directory and a brand new website – making it more straightforward than ever to source contacts, companies, products and services.

Living in the Age of Information has its drawbacks. With the combined wealth of human knowledge at our fingertips, finding exactly what we need, where and when we need it, takes time. 

And it is easy to waste time looking in the wrong places. Effective searching requires an intelligent approach – you have to know what to look for, and how to ask for it. 

What’s required is a platform that is smart enough to provide answers quickly and simply – and that’s why Gearing Media Group, the publisher behind Furniture News, is introducing Connect.

Connect is a simple concept, comprising a traditional printed directory and a new website, both designed to help you make the right business connections, quickly and easily. It’s been designed to meet the furniture sector’s needs. 

Whether you’re a furniture supplier looking for potential stockists, or a retailer seeking new products, Connect will provide the information you need – who can meet your demands, where you can find them, and who you should speak to.

The hefty printed directory is published annually in April, and in its first iteration will feature some 4000 retailers and more than 1000 suppliers of furniture and furnishings.

Additionally, the printed directory will feature useful reference content including an events calendar, profiles of leading suppliers, product articles, and more. The shelf life of a traditional annual directory ensures that it functions as a year-round reference tool for identifying suppliers and buyers alike. For the directory, there are traditional display advertising options for those wishing to take advantage of this industry resource.

The Connect website is the digital evolution of the traditional printed directory. The website’s clean layout and intuitive navigation gives users a clear window to the trade – meaning less wasted time, more rewarding searches, and more opportunities for profitable business. 

The Connect website also offers ways to help users stand out from the crowd. These packages combine email, social media, promoted listings and display advertising, helping businesses engage with Connect’s users.

As per the printed directory, the  Connect website will feature its own blog with a wide and evolving range of useful and inspiring editorial content, such as: profiles of leading businesses; updates from suppliers; information on key trade bodies; a furniture events guide; product updates for suppliers; an industry health check; and more besides.

Gearing Media Group’s Connect concept, in both printed and online forms, offers packages to suit every budget and messaging preference. The printed directory is published in April and the Connect website will go live simultaneously. Contact [email protected] for more information.

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