28 May 2024, 12:38
By Furniture News Nov 06, 2019

Devonshire's year of change

It’s been a year of change at Devonshire – but rapid evolution means the cabinet supplier is better placed than ever to meet the market’s needs.

Devonshire has changed a great deal this year. The cabinet specialist ceased manufacturing in Devon, opting instead to focus its attentions on the business’ sourcing, importing and wholesaling operations – while maintaining its finishing plant, enabling it to maintain the delivery of superior finishes for which it is known.

Meanwhile, after 27 years of service, the company’s owner Peter Hockin retired, handing the baton to his daughter Nicolle – who has big plans for the business. “The change at Devonshire has only just begun,” says Nicolle. “I’m spearheading a new strategy designed to make us fit for the future – while preserving our rich legacy.”

Visitors to the upcoming January Furniture Show – taking place at the Birmingham NEC from 19th–22nd January – will see new living, dining and bedroom ranges from Devonshire.

Exclusively created by award-winning designers, the new ranges feature solid woods, veneers and high-quality paint finishes, and will join other fresh developments that employ on-trend materials such as concrete, marble, rattan, metals and other timbers.

“We’re working with multiple designers to produce our new ranges,” says Nicolle. “We’re not going to compete with the low-end market – we’ll re-establish ourselves as a market leader through quality and exceptional service.”

To that end, Devonshire has refined its supply base, ensuring these new lines are made by fully-audited factories, and introducing robust service-level agreements to ensure timely supply and quality. Its QC team will continue to carry out documented quality control, both prior to shipment and through incoming inspections.

The company has also introduced a brand upgrade and a new website, and is implementing an EDI (Electronic Data Interface) system to assist order management and invoicing, making it even better equipped to help customers – large and small – grow their business. 

Its impressive portfolio of new products, globally sourced and design-led, is backed up by advanced stock management, storage and delivery systems, and also available through a managed mixed container programme. From its large warehousing facility, Devonshire’s own fleet of delivery vehicles offers customers a tailored delivery service, while a white-glove DHD service will be introduced shortly.

“I’m looking forward to driving the business forward even further in 2020,” says Nicolle. “Devonshire deserves to be in pole position.”

Pictured: Pebble

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