06 October 2024, 20:30
By Furniture News Sept 11, 2024

How Kaydian stays in the frame

Kaydian is one of the UK’s leading suppliers of upholstered bed frames, and strives to deliver a first-class offer right across the business. UK account manager Mark Simmons tells us more …

In just one sentence, tell us what your company does …


We are one of the leading suppliers of upholstered bed frames in the UK, using the latest premium fabrics and finishes to create beautiful results.

Where are you based, and how long have you been around?


Kaydian is UK-wide, with a head office in Newcastle and a DC in Alfreton, Derbyshire. Kaydian was established in around 2004.

What do you do better than anyone else?


We believe in the principles of great design, and have taken great care to retain the appearance of traditional bedsteads across our range. We work hard to offer a high level of customer support, with dedicated UK account managers providing around-the-clock support and regular account servicing.

With a thoughtful and design-led focus on the details, we use the latest premium fabrics and finishes to create the beautiful results we know customers love – and our consistent provision of product lines means retailers can guarantee a reliable supply of our bed frames.

Please briefly outline your product offer …


Kaydian offers a range of beds to suit all budgets, and are specialists in offering a one-stop shop with an impressive collection of individual upholstered bed frames ranging from traditional and transitional through to contemporary designs in a range of leather, faux and fabric covers.

What’s your star performer?


The Walkworth and Accent beds are our star performers, and very popular with all our stockists.

How would you describe your customer service offer?


Our whole team works hard to provide outstanding levels of customer service, and we have the systems in place throughout our business to ensure we can meet your orders at speed, alongside working hard to offer a high level of customer support.

Has the way you do business changed in recent years?


Yes, of course – Covid and the cost of living crisis meant that all our practices and offerings had to change, including shipping, sales meetings/calls, suppliers etc. But being a large supplier, we’ve taken on these challenges and been able to pivot to ensure Kaydian can still excel and maintain our leading supplier status.

Can you share any plans for the company’s directions?


Kaydian is not only supplying beds, but we’re also beginning to supply and stock sofas which are of a high quality and stylish design. More information to come …

Pictured: star performer, the Accent ottoman


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