Specialising in furniture crafted from the highest-quality leather, Hydeline Furniture has consolidated its position as a genuine player in the UK furniture market, achieved revenue growth of x 2.5 YoY and is establishing a presence in many of the leading stores across the UK and Ireland.
Yet this is only the beginning. After a successful year in 2017, Hydeline is set to return to stand 5-C15 at the January Furniture Show 2018 (taking place from 21st-24th January at the Birmingham NEC) with new models, and technology and options to complement existing ranges.
Expanded options and designs for 2018 include: exclusive ‘new-to-Hydeline’ fabric options; a traditional-styled fabric range of sofas; four static models; a Vintage Leather range; and an expanded selection of top-grain leathers.
Superior quality and comfort
Quality is at the core of Hydeline’s product offering. Each Hydeline sofa is designed and manufactured using some of the best materials – a unique seating system featuring foams of varying densities encapsulating a pocket-sprung system, braced serpentine springs and memory foam to give an unrivalled level of comfort. Hydeline also offers an impressive five-year warranty with the latest Leggett & Platt mechanisms and Okin motors and components.
Innovative power packages
Hydeline currently offers some of the most comprehensive and innovative power reclining options on the market. With three power packages available – from the standard power recliner of the Comfort package, adjustable headrests of Comfort Plus to the Ultimate Comfort option featuring adjustable lumbar support and memory functions among other features – a Hydeline sofa is truly ‘engineered for comfort’.
A unique supply chain is a key factor to success
One of the key factors to the success of the Hydeline brand is also its unique supply chain, a structure that has been successful for the company in the US and Canada for over 20 years. From its administration and customer service department in Milton Keynes, orders are followed from manufacture through to delivery, ensuring a streamlined service.
Additionally, a selection of Hydeline’s existing lay-flat reclining models are available from UK warehouse stock – including the eminently successful Boston and Trisha with Comfort Plus and Dakota and Dallas ranges with Ultimate Comfort.
Building on the success of the Hydeline brand is vital. The company’s team of regional agents provide retailers throughout the UK and Ireland with training and the option of in-store merchandising material and galleries.
Ergonomic and stylish Verona sets the standard
Combining elegance and ergonomics with state-of-the-art technology, the Verona collection was introduced at Shanghai Expo 2017 to great acclaim. Compact and stylish, Verona recliners feature a new wall-hugging mechanism which, even when fully reclined, requires only 4.5cm wall clearance – more than half that of some of Hydeline’s nearest competitors. Available as a three-seater, two-seater, recliner and corner group, this sets the benchmark for Hydeline recliners going forward.
With the potential to set new standards for riser recliners in the UK, Hydeline also offers the Verona Riser Recliner. Its dual-arm construction provides additional stability and superior aesthetics, while it can be further enhanced with Comfort (two motors), Comfort Plus (three motors) or Ultimate Comfort (four motors) power packages.
Distinguished Buckingham Collection
Hydeline was proud to present its bestselling model at Shanghai Expo 2017, the chesterfield-styled Buckingham. Designed specifically for the UK market, the distinctive 3.5-seater centrepiece, two-seater, wing chair and tufted footstool all comprise an improved seating system. This collection is available as part of Hydeline’s Vintage Leather range.
Alongside the Buckingham will be several static models showing for the first time in the UK. All incorporate over 80% duck feathers in the back and seat cushions and use some of the finest leather.
