Jay-Be launched new lines with confidence at this year’s Bed Show back in September, including an engaging and on-demand children’s range, plus new upholstery fabrics …
First up was Jay-Be’s new children’s mattress range, Quest. Made with ethically sourced sustainable materials, these mattresses help contribute to a healthier planet and are available in three comfort options, providing children with the essential support they need for healthy physical and mental development, and ensuring the best night’s sleep, says the bedmaker.
This vibrantly coloured range, with Advanced 3d Spacer borders for extreme breathability, not only looks impressive but feels good, too. Vacuum packed and rolled, each model was made available for next-working-day delivery direct to the consumer from 1st November.
Five new contemporary fabrics were also launched across Jay-Be’s sofabed offering. From 1st November, each sofabed design has been available in two nominated fabrics within an express, 10-working-day delivery timeframe, delivered direct to the end-consumer’s room of choice – a “massive step forward in the industry” says Jay-Be, “which recognises the consumer’s need for speed of delivery in the run-up to Christmas.”
As well as updating its logo, Jay-Be launched completely new online assets and marketing literature at the show, including bespoke product videos and animations – all of which are available for download via the client login portal on Jay-Be’s website.
MD Mark Cort says: “Jay-Be has made huge progress over the last two years, with continued growth – particularly in the mattress category. There are plans in place to launch several new products at the start of next year, which will include new folding bed designs.
“The Bed Show provided the perfect launch pad to reignite some key retailer relationships and freshen up ranges, and conversations are already under way at Jay-Be about returning to Telford next year. It was a huge success, and certainly something that we plan to be a part of again – particularly with all the new product launches just around the corner.
“Secondly, there was the much-anticipated opening of a brand-new showroom at our new Yorkshire-based head office. This purpose-built showroom is now open for retail partners to visit, and will give them the opportunity to view products within the Jay-Be Sleep Smart range."
This article was published in November 2021's issue of Furniture News.
